6 Reasons Why Customers Prefer to Buy from Reviewed Businesses

Every business owner understands that customer reviews can have a positive impact on success. However, do you know the extent of that impact? Here’s a quick rundown:


As the numbers plainly illustrate, customers overwhelmingly prefer to buy from a reviewed business. Here, we’re going to look into the motivating factors behind this phenomenon.


1.   They know your business is legit.

The internet is overflowing with sketchy, scamming, and downright fraudulent businesses trying to hook unwitting customers. As a result, people are highly skeptical when searching for companies on the internet. Customer reviews are an effective way to help potential customers ease their guard. Seeing that real people have had a great experience with your business can work wonders for developing trust and legitimacy online.


2.   Curiosity gets the best of us.

People are naturally curious. Even customers who are already decided to spend money with your business might check out previous reviews just to see what others are saying. In this scenario, a bunch of positive reviews can work to solidify their conviction to buy your products or use your services. However, a general lack of reviews or a slew of negative customer testimonials can cause those near-customers to backtrack.


3.   Customers want to see businesses that care.

Long gone are the days when consumers only cared about the quality of products. On top of premium-quality goods and services, people want an excellent customer service experience too. Review can instantly tell potential customers how a business interacts with its current clientele. The content of the reviews can illustrate what it’s like to work with your business, and your company’s responses to those reviews demonstrate your willingness to engage with clients too. A gesture that might seem minor to you goes a long way when people are on the fence.


4.   It shows your business is alive and well.

What’s posted on the internet sticks around forever, but businesses come and go. Everyone’s had the experience of finding a company online only to find out it no longer exists in real life. Often, potential customers search for customer reviews as a lifeline to make sure a business is still kicking. It’s important to note that simply having testimonials isn’t sufficient. You need to have recent customer reviews to prove that your business is running strong.


5.   Customers trust customer reviews.

It’s somewhat of a truism to say potential customers trust reviews from your past clients. After all, this is one of the more foundational reasons for encouraging and curating testimonials. Still, the impact might not hit home until you crunch the numbers. One revealing survey found that 84% of customers trust reviews just as much as a personal recommendation. This is the virtual equivalent of super convincing word-of-mouth advertising. The best part is these positive online reviews are up 24/7, generating more trust and garnering more attention round the clock.


6.   They show the quality of your products or services.

The most compelling motivation customers have for scouring reviews of your business is to gauge the quality of what you offer. Testimonials make it easy for potential clients to determine the standard of your products or services without having to spend a penny. Plus, no matter how many times you claim your business is the best (which it probably is!), people are going to remain skeptical until they read customer reviews that echo those claims.


If you’ve been struggling to make the most of customer reviews, you’re in the right place! hapigood is redefining the way businesses manage, curate, and optimize client testimonials by making it possible to handle feedback from one convenient location.




How Customer Reviews Can Improve a Small Business’s Reputation

As a small business, reputation is one of the most effective tools you have for maintaining current customers and attracting new ones. Every positive customer experience has the power to improve how people view your company. The more positive things people hear about your business, the higher the likelihood they’ll use your service or buy your products. There are plenty of ways businesses can boost their reputation, but customer reviews are among the most powerful. Unfortunately, they’re often overlooked or underutilized. Let’s look at some ways testimonials can improve your business’s reputation.


Customers want to be heard.

In a world of outsourced call centers, endless dial tones, and faceless customer service, customers are craving to be heard. Small businesses are actually at an advantage here when compared to large corporations that constantly search for ways to spend less at the expense of customer experience. Small businesses that actually encourage customers to share their thoughts will instantly stand out. It might seem like a small gesture, but it means a lot to customers who constantly feel as though their opinions don’t matter to companies This can create improved customer relationships overall.


Reviews build brand awareness.

A whopping 95% of people read customer reviews before spending their money with a business. This is how a company with decades of experience and better products can lose out to an inferior company with more reviews. A small business with a significant number of customer testimonials online is instantly viewed as more trustworthy and higher quality than the competition. A wealth of customer testimonials describing the amazing experience clients had when working with your business lends a level of credence that’s difficult to achieve in other ways.


They improve customer service.

Many small businesses fear that a single negative review will eviscerate everything they’ve done to keep clients satisfied. When handled properly, negative reviews can actually work to boost customer service instead of harming it. The key is to get in front of critical reviews before they’re broadcasted to the world so you have a chance to resolve them. Businesses that can reach out to customers who had a negative experience will develop a reputation of being proactive, helpful, and caring. Contrary to popular belief, negative reviews are a great opportunity to gain a happy and loyal customer. Which brings us to the next point.


Testimonials instill brand loyalty.

Most small businesses rely heavily on repeat customers for their success. As a result, the value of customer testimonials isn’t limited to their ability to convert new customers. When leveraged properly, customer feedback can establish, solidify, and increase brand loyalty among your business’s current clientele base. People are going to feel more comfortable spending their money again with businesses that openly and actively encourage reviews from customers. This commitment to quality is mirrored by an increased customer loyalty that makes a business even more attractive to potential clients.


They boost business SEO.

There are countless factors that determine how high your business ranks on search engines. One of the most overlooked and powerful drivers of high ranking is actually customer reviews. When curated effectively, every customer testimonial has the potential to become a unique piece of content. And the more relevant content your business publishes, the higher it shows up on search results. On top of that, Google prefers to show potential customers reputable and authentic businesses. Real customer reviews can prove to search engines that your business is dependable and real.


Are you having a tough time making the most of customer reviews? You’re in the right place! hapigood is a one-of-a-kind customer reputation and review management solution that puts business owners like you back in the driver’s seat. Instead of keeping client feedback out of your control, hapigood brings testimonials back into your sphere of influence where they can be properly handled and curated. Feel free to contact us today to learn more about what we offer.