Brand awareness is the level of familiarity consumers have with your business. This recognition is a core component of building a successful business due to its positive ramifications. The greater the awareness, the easier it is to generate interest, convert paying customers, build loyalty, establish authority, and so much more. There are plenty of factors that contribute to a business’s brand awareness, but customer reviews are easily the most overlooked. Let’s see just how impactful testimonials can be on brand awareness.
1. Customer testimonials improve SEO.
Search engine optimization (SEO) encompasses all strategies used to increase your business’s online exposure. More specifically, SEO methods are aimed at ranking a company’s websites, blogs, social media profiles, and other web-based content high on related Google searches. Generally, a business’s ranking increases in proportion to the amount of high-quality, authentic, and recent content published. Customer reviews are a perfect candidate since they demonstrate to Google that your business is well-regarded, serving real customers, and still open for business. Each testimonial acts as a boost to your business’s online exposure, making it easier for potential customers to find.
2. It increases word-of-mouth advertising.
Word-of-mouth advertising might seem like an endangered species among the rapid evolution of modern marketing strategies. In reality, it’s still recognized as a highly decisive factor in a business’s overall success. In fact, 64% of marketers view word-of-mouth advertising as the most impactful marketing style. Customer reviews bridge the gap between real-world and virtual advertising because they encourage people to talk about your business. When customers leave a testimonial, they’re going to be more motivated to share that experience with others. People place a lot of stock in what their friends, family members, co-workers, and even acquaintances say about particular businesses.
3. Potential customers learn about your business.
It’s tough to cultivate a sense of trust and familiarity with people who have yet to use your products or services. At the same time, establishing that confidence is essential for converting potential customers who are on the fence. Customer reviews resolve this dilemma by providing unbiased and dependable testimony to boost your business’s credibility and quality. The more reviews people have to read about your brand, the more familiar it will become. This is another foundational way customer accounts can further boost brand awareness. Although your business’s online information is important, online visitors tend to place more trust in what customers are saying.
How to harness the brand-boosting power of customer reviews.
At this point, it’s important to note that customer reviews can elevate brand awareness, but this benefit isn’t automatically realized. This is why so many business owners are afraid to encourage customers to share their experiences. With standard review portals such as Google and Yelp, businesses don’t have any sense of control over the impact of customer reviews. One bad review has the potential to undermine years of hard work. However, the problem isn’t customer testimonials but the poor design of the review sites. That’s where hapigood is different.
This one-of-a-kind review and reputation management system is redefining how businesses can leverage customer feedback to their advantage. Instead of automatically publishing reviews without your input, hapigood curates each customer testimonial individually to determine the most effective way to handle the review. Positive testimonials are published on your website, social media accounts, and other online platforms, and negative feedback is sent to your customer support team to resolve the issue. In short, hapigood reduces and responds to the negative while increasing and promoting the positive.
Tired of feeling like the impact of customer reviews is entirely out of your control? It’s time to get in the driver’s seat so you can take full advantage of what customer testimonials have to offer. Feel free to contact us today to learn more about hapigood and how it can help your business simplify review and reputation management.
